A brand and website matching the ambition of a business reinventing personal training
The ground breaking personal training app that is smashing down the barriers that stop people accessing personal fitness.
The founders of Another Round believe in personal fitness (they’re all PTs), but not in the expensive and inflexible way it’s delivered - so they made it their mission to create online personal training that benefits all, from PTs, to gym owners, to everyone that wants to get, and stay, fit.
Now Another Round uses it’s technology to enable it’s coaches to train hundreds of members across the country - same personal workouts. Same chat. Same lasting results. Different device.
We worked with Another Round to develop their brand, and stayed with them as they undertook rounds of product development, took on changes, and grew into the business they are today.
We created a TOV for Another Round that reflected the infectious enthusiasm, intelligence and empathy of their team. An authentic, standout voice that can be picked up by different members of the internal team, and implemented with ease.
During the website build, Another Round’s existing brand was given a refresh to align it more with the product developments - bringing an added layer of movement and vibrancy.