Beacon is bringing the power of innovation and openness to the closed world of international shipping

Services:

TONE OF VOICE

BRAND DESIGN

Content

Website

Campaigns

"BRICK bring great creative ideas to the table, turn things around quickly and are a joy to work with. Among other things, they've built us a new website from scratch that blends creative and SEO elements."

David Koke – Senior Marketing Manager

Beacon’s mission is to enable true visibility and collaboration across the supply chain. Their innovative platform gives all businesses a place to collaborate, track, plan and report in real time. This open, democratic thinking means that every type of business can now benefit from a more efficient and empowering shipping experience – from cottage industries to household names.

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We created a Tone of Voice for Beacon that encapsulates their ambition to empower the people who move goods across the globe, bringing warmth and humanity to a sector that can often be cold and standoffish.

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We also redesigned their website around similar principles: Beacon.com combines simple, user-focused UX design with clear, warm language to communicate Beacon's offering clearly and quickly to potential customers.

Then came a campaign to get the word out about Beacon's transformative offering. Beacon PowerScore is a tool that allows logistics managers to easily assess their current supply chain visibility and discover ways to improve it. See it as a credit score for the shipping industry.

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The key here was to balance practical data capture with an engaging visual mechanic, while providing genuinely useful information to the people that used it.

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It was also an opportunity to stretch Beacon’s brand visually, using custom illustrations to bring to life the humanity already in the Tone of Voice.

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